WA Invention Wins Prestigious Good Design Award

The Kruzi Stroller has won a highly prized 2022 Chicago Good Design Award under the category of baby and children’s products. The world-first hybrid stroller/highchair is 100% Western Australian owned and designed.

Created by Mindarie mum of two Sam Morrell and designed by Bibra Lake industrial design company Form Designs, the stroller makes outings easier for families with young children by removing the need to borrow or bring a separate highchair when dining out, visiting friends and family or going on holidays.

‘’We are thrilled to receive recognition through the Good Design awards for the Kruzi Stroller Highchair’’, says Mrs Morrell.

“This idea took more than 7 years to bring to life, but I knew its potential to provide great benefits for young children to be able to eat, sleep and travel with ease.’’

The Kruzi Stroller has been designed using durable but lightweight materials, UV-stabilized components, and mechanisms that have been tested for longevity. It has also been designed with sustainability in mind, with the potential to reduce plastic waste through its 2-in-1 functionality. To view the award-winning entry, click here.

About the Good Design Awards

Good Design 2022 Recognizes Thousands of Designers and Manufactures for the ‘Best of the Best’ in New Global Design for Consumer Products, Environments, Graphics, and Packaging

Since 1950, GOOD DESIGN has been the most globally recognized trademark when it comes to design excellence awarding the latest, most advanced products and designs for their innovation and invention from FORTUNE 500 companies, manufacturers, start-up companies and the world’s most renowned designers and architects.

Founded in Chicago in 1950 by Charles and Ray Eames, Eero Saarinen, and MoMA curator Edgar J. Kaufmann Jr., GOOD DESIGN is internationally recognized as the ultimate, global symbol for design excellence.

GOOD DESIGN is the first, oldest and longest running design prize in the world that honors all design achievements in all its disciplines: from product, packaging, communication and service design, architecture, and interior architecture to user interface (UI), user experience (UX), and professional concept.

The highly-prized, highly anticipated, and highly-publicized awards are bestowed annually by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.

For 2022, the Museum received a record number of submissions from the world’s most prestigious design offices and leading, visionary manufacturers from over 52 countries representing the design collaborations of thousands of designers and architects and leaders in the manufacturing industry.

Approximately 4,000 shortlisted entries were judged by independent and international jurors with the awards given to the designs with the highest design quality, innovation degree, and superior design.

In the beginning of November, the online jury convened and awarded over 1,100 products, environments, graphics, and packaging with the coveted GOOD DESIGN Award for 2022.

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